The amazing team at MilkMate initially approached me to redesign their web experience, with a focus on understanding their target audience and the landscape of their marketplace. While the original scope centered on the website redesign, it became clear through exploration that a light brand refresh was necessary to truly elevate the brand experience. This led to a simplified color palette and refined typography, enhancing the overall aesthetic and clarity of the brand. I also designed a suite of icons for use across digital and print assets, ensuring a cohesive visual language. The website was then completely redesigned to improve user experience and align with the refreshed brand identity, clearly communicating MilkMate’s offerings. Throughout the project, I collaborated closely with MilkMate's internal team to ensure the design remained true to their business objectives, ultimately enhancing their appeal and functionality for a B2B audience.
