Trade Coffee – Paid Ads Refresh

Trade brought me in to revitalize their paid advertising strategy with a fresh perspective. Collaborating closely with their in-house growth marketing team, I led the development of new creative concepts rooted in performance while staying true to the brand'. This included:

• Auditing and curating a mix of in-house photo/video content and UGC from content creators

• Designing a library of evergreen ad templates to streamline testing and scale creative efficiently

• Concepting and executing both static and motion assets across platforms

• Partnering with the team on copywriting and overall creative strategy to align on performance goals

The result was a refreshed suite of paid assets that offered new entry points for the brand and laid the groundwork for long-term creative testing and iteration.